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"Ten with Ken" is Ken Steele's almost-weekly roundup of emerging trends, bright ideas, and promising technologies for higher education marketing, administration, teaching and learning. 

Jan 27, 2017

Ken Steele's 10th annual higher ed "year in review" continues with part 2, a look back at populism, protectionism and post-truth in 2016. (Check out part 1 at https://youtu.be/CZ6nuznRV_I ).

There were some significant, and even terrifying, political events last year:

3) POST-TRUTH

Oxford Dictionaries have declared...


Jan 22, 2017

Ken Steele's 10th annual higher ed "year in review" looks back at 2016 and sums up the major news and trends shaping the postsecondary landscape in just 6 words.

In part 1, he reviews the many tragedies of 2016, from the loss of famous celebrities and great thinkers to Zika and Brangelina. 2016 was a year that left many...


Jan 3, 2017

This week, Ken completes his 3-part review of higher ed branding in 2015 with a look at “New Names & Nicknames,” from DMZ to uVic! (Part 1 was “Cautionary Tales & Cautious Rebrandings” https://youtu.be/m2LF3rGiMLc . Part 2 was “Bold New Brands of 2015” https://youtu.be/pxmRfUfzZ5o .)

Without a doubt,...


Jan 3, 2017

Last week, Ken shared some classic cautionary tales of higher ed brand misfires, and we looked at some particularly cautious new brands from Canadian colleges and universities, perhaps in response. (Last week: https://youtu.be/m2LF3rGiMLc ) This week, we look at the flipside: provocative brands and campaigns...


Jan 3, 2017

For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing campaigns. This week, we look at some notable brand mis-steps that have become cautionary tales for campus marketers, and the inevitable result: some very cautious, gradual...