Jul 14, 2017
Ken Steele completes his review of 12 higher ed rebrands in the past 2 years that sparked a backlash from campus stakeholders and alumni.
In part 1, we looked at half a dozen new visual identities that caused outrage, either because they were too crazy creative or deadly dull. https://youtu.be/khrMeE_hngs
Jul 7, 2017
Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds of a backlash are 10% overall, 20% at universities (4-year colleges), 0% at community colleges -- and 50% at arts institutes!
This week, 5 disastrous rebrands that pretty...